How Aria Supported Arlo’s Expansion Strategy, While Reducing Churn from Double Digits to 2.6%

Arlo Case Study

As a leading provider of home security cameras, Arlo’s aim is to provide peace of mind to every household. Arlo’s durable and affordable security cameras are supported by Arlo Secure, a security monitoring subscription service.  

Having made its mark on the home security segment, Arlo took its first steps into the world of personal security in November 2022 with the launch of Arlo Safe, a personal security solution. 

Read our case study to learn how Aria supported Arlo as it transitioned out of its parent company, then expanded beyond home security into the personal security segment, and all while reducing churn from double digits to less than 3%.