The market dynamics for B2B SaaS businesses are shifting, with profitability now taking precedence over the traditional growth-at-all-costs mindset. At the same time, SaaS companies are facing mounting pressure to offer better value.

The Software-as-a-Service – or SaaS – business model has been around for decades. In the past decade, however, it has achieved true ubiquity as enterprises of all kinds have embraced the opportunity to have near-immediate access to a wide range of critical business applications, without having to shell out significant dollars in hardware costs or endure complex technical integrations.